Trade Dimensions Releases the New 2004 Market Scope Featuring the Latest Market Share Percentages

Wilton, CT February 4, 2004--Trade Dimensions International, Inc., publisher of a wide range of retailer information products, today announced the release of its 2004 Market Scope: The Desktop Guide to Supermarket Share . The new edition includes over 35,000 market share updates, as well as the latest market share percentages based on new MSA definitions and syndicated market changes. Market share is provided in the five most widely used market configurations: 52 ACNielsen SCANTRACK® markets, 64 IRI InfoScan® markets, 100 top MSA gov’t metros, 205 DMA TV markets, and 48 contiguous Trade Dimensions Marketing Guidebook markets. This exclusive intelligence is extrapolated from Trade Dimensions’ exclusive store level database containing almost 33,000 supermarkets nationwide. It allows the company to compile industry information more accurately than anyone else.
   
“We've taken these semi-yearly guides, the most reliable sources in the industry, quoted by a variety of newspapers, journals and business weeklies, and made them more valuable with the latest market share," said Garrett Van Siclen, publisher. “This data, formerly only available through high-level, specialized reports, makes Market Scope an even more effective tool for tracking supermarket market share."

All information in the 2004 Market Scope is completely updated, revised and 100% verified by Trade Dimensions’ research staff.

Trade Dimensions International, Inc. is a VNU company. VNU is the largest research company in the U.S. and a worldwide leader in business data systems. Trade Dimensions has over 35 years of experience and innovation in developing some of the most sophisticated, reliable and widely-used retailer information products available. Visit www.TradeDimensions.com for more information.

For additional information or sample pages, please contact:
Christina Sciarrillo
Market Scope Senior Editor
Trade Dimensions International, Inc.
45 Danbury Road
Wilton, CT 06897
Tel. (203) 563-3042
Fax (203) 563-3131





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